A multi-season apparel graphic program spanning NHL, CFL, and international sports clubs — including the Winnipeg Jets, Calgary Flames, Winnipeg Blue Bombers, and others across North America. Work includes retro logo design, varsity and sportswear graphics, Pantone colour development, and production artwork for factory delivery. Each project was taken from initial concept through strike-off review and final sign-off.
My role: Primary designer, reporting to the creative director. Design concepts came from both my explorations and the director’s, with the final production artwork executed by me and reviewed by the director. I collaborated with the garment designer, the project manager, overseas factories and the TD team on graphic placement and delivery, and stayed hands-on through every sample review from first strike-off to final production.